Farm your zip codes with a handwritten note to every new homeowner
They already bought a homeowners policy at closing. It was put together in a hurry, by whoever the lender needed it from, in the middle of a move.
Your opening is the 30–90 day coverage review—and the auto that comes with it.
$249 for your first 50 notes, then $297/mo for up to 50. Cancel anytime.
You pick the zips
The neighborhoods you already write in.
We watch the closings
New owners, mailed while the move is still fresh.
The review is the offer
A second read of the policy they signed at closing.
Auto is the second call
Once you have the home in front of you, ask about the cars.
How the farm runs
You set it up once. The notes go out every month whether or not you had time to think about marketing that week.
You give us your zip codes
The territory you already know. Fifteen minutes on a call is all the setup takes—your agency name, your license, your phone number, and the neighborhoods you want to farm.
We find the homes that just closed
Every month we pull the new owners in your zips from recorded sales, and we mail them at the new address.
A real handwritten note goes out
Written with a pen on card stock, hand-addressed, real stamp. It mentions their street and offers a second read of the homeowners policy they signed at closing.
They call, you do the review
You look at the policy that got written in a rush—dwelling limit, deductible, water backup, the endorsements nobody explained. Then you ask what they are paying for the cars.
What lands in the mailbox
You approve the wording before anything goes out. This is the starting point.
Hi Sarah,
Welcome to Maple Ave. Congrats on the house.
The homeowners policy from closing was probably thrown together so the loan could fund. I'm Mark, independent, here in town. Happy to read it with you. 15 minutes, no charge. If it's fine, I'll say so.
Cell is (555) 014-2288.
Mark Ellis
Ellis Insurance
Their actual street
Not "Dear Homeowner." The note names the house they just bought.
The rushed closing policy
The reason to call is a second read of coverage nobody walked them through.
One ask, not three
Fifteen minutes on the homeowners policy. Auto comes up on the call, not in the mail.
Written, not printed
Real pen, real card stock, hand-addressed, first-class stamp.
Example wording. Names, agency and phone number are placeholders — yours go on the real notes, and you sign off on the copy before the first mailing.
Who this is built for
A good fit
- Independent personal-lines agencies writing home and auto
- Agencies with a defined territory they want to own
- Producers who would rather do a coverage review than chase a quote form
- Anyone who wants a monthly mailing that runs without them
Not a fit
- Agencies that cannot appoint outside a single carrier
- Commercial-only or life-only books
- Anyone looking for shared or resold internet quote requests
- Anyone who wants volume over conversations
The offer
One price. Nothing to negotiate.
First month
$249
Up to 50 handwritten notes
Every month after
$297/mo
Up to 50 handwritten notes
One agency per zip code. The first agency in a zip owns it.
What “up to 50” means
We mail the homes that actually closed in your zips that month. We do not pad the list with older names to reach 50 — most one-zip farms never hit it. If a month runs over 50, the extras wait for the next month, or you add another 50.
- New homeowner records pulled monthly for your zip codes
- Notes written with a real pen on card stock
- Hand-addressed envelopes, first-class stamps
- Your agency name, license and phone on every note
- Copy you approve before the first mailing
Cancel anytime. Questions first? Email gannon@avalon-iq.com.
Pick your zips and start the farm
Fifteen minutes to set up: your zip codes, your agency details, and the wording you want on the note. That month's closes go out from there.